Brand kit · v1.9 · June 2026Built for traders.
Built for traders.
Designed with intent.
The Boole identity in one place — logos, app icons, and the brand palette, with the rules that keep them consistent across product, press, and partners.
The mark is an intersection
The B is built from two overlapping forms — the Boolean AND made letterform. Use the full lockup wherever space allows; the standalone mark carries the brand in tight spaces and avatars.
Brand palette
The purple ramp that carries the brand, on the site's deep background. Click any swatch to copy its hex.
Tokens ship in the kit as colors.css and colors.json. The purple carries the brand's equity — never substitute another accent for it.
Usage rules
A few rules that keep the mark recognizable everywhere it appears.
DO
- ✓Use the supplied files. The mark's gradients and highlights are part of the asset — don't redraw them.
- ✓Place on the site background, dark purple, or white. The light-surface lockup exists for documents and print.
- ✓Hold the clearspace and minimum size at all times.
- ✓Use the logomark alone for avatars, app icons, and spaces under 24px.
DON'T
- ✕Recolor the mark, flatten it to a single color, or swap the purple for another hue.
- ✕Stretch, rotate, outline, or add shadows and effects.
- ✕Set the wordmark in another typeface or retype “Boole” next to the mark.
- ✕Place the dark-background lockup on light or busy imagery.